Welcome to the Marketing and Market Research Lab website
Welcome to the website of the Marketing and Market Research Laboratory. The laboratory is oriented to meet the needs of both the market and the wider public sector. It's activities are within the framework of the Marketing and Communication Department of the Department of Business Administration of the University of West Attica.
The Marketing and Market Research Lab M.M.R. intends to present its research activities in the scientific fields it serves, demystifying the scientific concepts and presenting solutions and suggestions for dealing with contemporary problems. The laboratory is based on the great experience and scientific approach of its executives presenting a particularly important contribution to the research of knowledge fields that serve specialized Marketing fields such as Commercial, Electronic, Social Media, Industrial, Strategic Development of electronic businesses, Communication, Advertising, Market Research, Public Relations .
Dr. Irene Samanta
Professor
Director of the Marketing & Market Research Lab
Professor
Director of the Marketing & Market Research Lab
