2024
Δρ. Σαμαντά Ειρήνη, Επιστημονική Επιμέλεια του βιβλίου των Dave Chaffey Digital Marketing Εκδόσεις Κλειδάριθμος
2021
Κάβουρα, Α. (2021) Επικοινωνία, Διαφήμιση και Μάρκετιγνκ στο Ψηφιακό Περιβάλλον και ο ρόλος των μέσων κοινωνικής δικτύωσης. Αθήνα: Gutenberg.
Kavoura, A., Havlovic, S. and Totskaya, N. Eds. (2021) Strategic Innovative Marketing and Tourism. Proceedings in Business and Economics. 978-3-030-66153-
2020
Σαμαντά Ειρ., Καρναχωρίτης Δ. Διοίκηση Πωλήσεων:Στρατηγική Προσέγγιση Εκδόσεις Μπένος
Kavoura, A., Kefallonitis, E. and Theodoridis, P. Eds. (2020) Strategic Innovative Marketing and Tourism. Proceedings in Business and Economics. 10.1007/978-3-030-36126-6
Δρ. Σαμαντά Ειρήνη, Επιστημονική Επιμέλεια του βιβλίου των Dave Chaffey Digital Marketing Εκδόσεις Κλειδάριθμος
2021
Κάβουρα, Α. (2021) Επικοινωνία, Διαφήμιση και Μάρκετιγνκ στο Ψηφιακό Περιβάλλον και ο ρόλος των μέσων κοινωνικής δικτύωσης. Αθήνα: Gutenberg.
Kavoura, A., Havlovic, S. and Totskaya, N. Eds. (2021) Strategic Innovative Marketing and Tourism. Proceedings in Business and Economics. 978-3-030-66153-
2020
Σαμαντά Ειρ., Καρναχωρίτης Δ. Διοίκηση Πωλήσεων:Στρατηγική Προσέγγιση Εκδόσεις Μπένος
Kavoura, A., Kefallonitis, E. and Theodoridis, P. Eds. (2020) Strategic Innovative Marketing and Tourism. Proceedings in Business and Economics. 10.1007/978-3-030-36126-6
Collective Volumes
2022
Triantafillidou, A, Yannas, P. (2022). “Women and Leadership in Public Relations in Greece,” (pp. 108-137) in Martina Topic, ed., Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations. London: Routledge.
Kavoura, A. and Buhalis, D. (2022) Online communities. In Buhalis, D. (Ed.) Encyclopedia of Tourism Management and Marketing. UK: Edward Elgar.
Kavoura, A. and Patrikakis, C. (2022) Data Crowdsoursing. In Buhalis, D. (Ed.) Encyclopedia of Tourism Management and Marketing. UK: Edward Elgar.
2021
Kavoura, A. (2021) Τwo to Tango: Entrepreneurs and Robots’ Users in Hospitality Service Innovation. In: Thirumaran, K., Klimkeit, D. and Tang, C.M. (Eds.) Service Excellence in Tourism and Hospitality. Tourism, Hospitality & Event Management. pp. 111-131. Cham: Springer.
2020
Yannas, P (2020). “Science Communication” (pp. 1523-1525) in Debra L. Merskin ed. The SAGE International Encyclopedia of Mass Media and Society. Thousand Oaks,CA: Sage Publications Inc.
Triantafillidou A., Yannas, P. Kani A. (2020) “Twitter’s agenda building and agenda setting effects: Evidence from Political Leaders in Greece,” (pp. 313-330) in A. Veneti and A. Karatzogianni eds., The Emerald Handbook of Digital Media in Greece: Journalism and Political Communication in Times of Crisis. United Kingdom, North America: Emerald Publishing Limited.
Yannas, P (2020). “Public Diplomacy” (pp. 1431-1432) in Debra L. Merskin ed. The SAGE International Encyclopedia of Mass Media and Society. Thousand Oaks,CA: Sage Publications Inc.
Yannas, P (2020). “Framing” (pp. 639-640) in Debra L. Merskin ed. The SAGE International Encyclopedia of Mass Media and Society. Thousand Oaks,CA: Sage Publications Inc.
Yannas, P. (2020). “Advocacy” (pp. 25-26) in Debra L. Merskin ed. The SAGE International Encyclopedia of Mass Media and Society. Thousand Oaks,CA: Sage Publications Inc.
2022
Triantafillidou, A, Yannas, P. (2022). “Women and Leadership in Public Relations in Greece,” (pp. 108-137) in Martina Topic, ed., Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations. London: Routledge.
Kavoura, A. and Buhalis, D. (2022) Online communities. In Buhalis, D. (Ed.) Encyclopedia of Tourism Management and Marketing. UK: Edward Elgar.
Kavoura, A. and Patrikakis, C. (2022) Data Crowdsoursing. In Buhalis, D. (Ed.) Encyclopedia of Tourism Management and Marketing. UK: Edward Elgar.
2021
Kavoura, A. (2021) Τwo to Tango: Entrepreneurs and Robots’ Users in Hospitality Service Innovation. In: Thirumaran, K., Klimkeit, D. and Tang, C.M. (Eds.) Service Excellence in Tourism and Hospitality. Tourism, Hospitality & Event Management. pp. 111-131. Cham: Springer.
2020
Yannas, P (2020). “Science Communication” (pp. 1523-1525) in Debra L. Merskin ed. The SAGE International Encyclopedia of Mass Media and Society. Thousand Oaks,CA: Sage Publications Inc.
Triantafillidou A., Yannas, P. Kani A. (2020) “Twitter’s agenda building and agenda setting effects: Evidence from Political Leaders in Greece,” (pp. 313-330) in A. Veneti and A. Karatzogianni eds., The Emerald Handbook of Digital Media in Greece: Journalism and Political Communication in Times of Crisis. United Kingdom, North America: Emerald Publishing Limited.
Yannas, P (2020). “Public Diplomacy” (pp. 1431-1432) in Debra L. Merskin ed. The SAGE International Encyclopedia of Mass Media and Society. Thousand Oaks,CA: Sage Publications Inc.
Yannas, P (2020). “Framing” (pp. 639-640) in Debra L. Merskin ed. The SAGE International Encyclopedia of Mass Media and Society. Thousand Oaks,CA: Sage Publications Inc.
Yannas, P. (2020). “Advocacy” (pp. 25-26) in Debra L. Merskin ed. The SAGE International Encyclopedia of Mass Media and Society. Thousand Oaks,CA: Sage Publications Inc.
2023
Samanta, I. (2023). The impact of Digital and Social Media Marketing on businesses and consumers [Monograph]. Kallipos, Open Academic Editions. https://dx.doi.org/10.57713/kallipos-51
Samanta, I. (2023). The impact of Digital and Social Media Marketing on businesses and consumers [Monograph]. Kallipos, Open Academic Editions. https://dx.doi.org/10.57713/kallipos-51