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Mission & Aim of the lab - Marketing & Market Research Lab

Mission & Aim of the lab

The Marketing & Market Research Lab - (M.M.R.) intends to present its research activities in the scientific fields it serves, demystifying the scientific concepts and presenting solutions and suggestions for dealing with contemporary problems. The laboratory is based on the great experience and scientific approach of its executives presenting a particularly important contribution to the research of knowledge fields that serve specialized Marketing fields such as Commercial, Electronic, Social Media, Industrial, Strategic Development of electronic businesses, Communication, Advertising, Market Research, Public Relations.


Dr. Irene Samanta
Professor

Director of Marketing & Market Research Lab