Dr. Irene Samanta is Professor of Marketing at University of West Attica located in Athens and Director of Marketing and Market Research Laboratory (MMR LAB). Her research interests focus on the fields of e-Relationships, Social Media marketing, International Marketing and Research Methodology. She has written two Monographs entitled: "The Impact of Social Media Marketing on Businesses and Consumers" and "The Relationship in the B2B under e-Marketing Orientation" Lambert Publishing Germany, also is the scientific editor of the Chapter Book: Strategic Marketing in Fragile Economic Conditions with publisher IGI Global International Publisher USA.
She teaches in Master's Programs in Greece and the abroad. She has participated in several research projects; she is the Scientific Director of the research program "The Impact of Social Media on Political Marketing" whiles he is a Member of the Registry of Certified Evaluators. She has published more than 50 articles in International scientific journals and chapters of scientific volumes as well as she is author of ten Books. She has participated in more than forty international scientific conferences as well as in national scientific conferences. She is a member of scientific committee in several International academic journals.
She teaches in Master's Programs in Greece and the abroad. She has participated in several research projects; she is the Scientific Director of the research program "The Impact of Social Media on Political Marketing" whiles he is a Member of the Registry of Certified Evaluators. She has published more than 50 articles in International scientific journals and chapters of scientific volumes as well as she is author of ten Books. She has participated in more than forty international scientific conferences as well as in national scientific conferences. She is a member of scientific committee in several International academic journals.