Επιστημονικά Περιοδικά
2023
Arfara, C., & Samanta, I. (2023). Exploring the impact of internal marketing practices on the commitment to “green” intellectual capital. Innovative Marketing , 19(2), 198-210. http://dx.doi.org/10.21511/im.19(2).2023.16. (Business Perspectives - Innovative Marketing)
Triantafillidou, A., & Yannas, P. (2023). Coping with natural disasters: Political leadership framing of the 2018 wildfires in Greece. Journal of Contingencies and Crisis Management, 31(2), 212-225. https://doi.org/10.1111/1468-5973.12431. (https://onlinelibrary.wiley.com/)
Konstantoulaki, K., Kaimakis, K., Kaldis, P., & Rizomyliotis, I. (2023). Mobile apps personalisation and shareability as drivers of students' choices. International Journal of Electronic Marketing and Retailing, 14(2), 190-201. https://doi.org/10.1504/IJEMR.2023.129933. (https://www.inderscienceonline.com/)
Arfara, C., & Samanta, I. (2023). Exploring the impact of internal marketing practices on the commitment to “green” intellectual capital. Innovative Marketing , 19(2), 198-210. http://dx.doi.org/10.21511/im.19(2).2023.16. (Business Perspectives - Innovative Marketing)
Triantafillidou, A., & Yannas, P. (2023). Coping with natural disasters: Political leadership framing of the 2018 wildfires in Greece. Journal of Contingencies and Crisis Management, 31(2), 212-225. https://doi.org/10.1111/1468-5973.12431. (https://onlinelibrary.wiley.com/)
Konstantoulaki, K., Kaimakis, K., Kaldis, P., & Rizomyliotis, I. (2023). Mobile apps personalisation and shareability as drivers of students' choices. International Journal of Electronic Marketing and Retailing, 14(2), 190-201. https://doi.org/10.1504/IJEMR.2023.129933. (https://www.inderscienceonline.com/)
2022
Arfara, C., & Samanta, I. (2022). The impact of internal marketing philosophy on a firm’s strategic orientation. Innovative Marketing, 18(4), 48-61. http://doi.org/10.21511/im.18(4).2022.05. (Business Perspectives - Innovative Marketing)
Giovanis, A., Rizomyliotis, I., & Kavoura, A. (2022). On the relationships between digital brand evidence, relationship quality and behavioural intentions among online tourism agencies’ customers. European Journal of Tourism Research, 30, 3005-3005. https://doi.org/10.54055/ejtr.v30i.2592. (https://www.ejtr.vumk.eu/)
Giovanis, A., Rizomyliotis, I., Konstantoulaki, K., & Magrizos, S. (2022). Mining the hidden seam of proximity m-payment adoption: A hybrid PLS-artificial neural network analytical approach. European Management Journal, 40(4), 618-631. https://doi.org/10.1016/j.emj.2021.09.007. (https://www.sciencedirect.com/)
Papageorgiou, K., Samanta, I., & Kaldis, P. (2022). Online consumer reviews: information adoption and engagement between social media users. Transnational Marketing Journal, 10(3), 567-578. (Journal Detail)
Samanta, I. (2022). Examining relationship marketing and strategic branding in b2b Greek SMEs: A family business development. Innovative Marketing, 18(3), 110-120.http://doi.org/10.21511/im.18(3).2022.118(3). (Business Perspectives - Innovative Marketing)
Samanta, I., Kaldis, P., & Papageorgiou, K. (2022). Consumer’s Engagement in Social Media and Implications in Trusting e-Word of Mouth. International Journal of Finance, Insurance and Risk Management, 12(1), 37-48. (https://journalfirm.com/journal/277)
Triantafillidou, A., & Yannas, P. (2022). Strategic Involvement without Strategic Input: An Empirical Analysis of the Practice of Public Relations in Greece. International Journal of Business Science and Applied Management, 17(2), 16-33. (International Journal of Business Science and Applied Management (IJBSAM)- Open Access Academic Journal (business-and-management.org)
Triantafillidou, A., & Yannas, P. (2022). Women and Leadership in Public Relations in Greece. In Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations (pp. 108-137). Routledge. (https://www.taylorfrancis.com/chapters/edit/10.4324/9781003161622-9/women-leadership-public-relations-greece-amalia-triantafillidou-prodromos-yannas
Arfara, C., & Samanta, I. (2022). The impact of internal marketing philosophy on a firm’s strategic orientation. Innovative Marketing, 18(4), 48-61. http://doi.org/10.21511/im.18(4).2022.05. (Business Perspectives - Innovative Marketing)
Giovanis, A., Rizomyliotis, I., & Kavoura, A. (2022). On the relationships between digital brand evidence, relationship quality and behavioural intentions among online tourism agencies’ customers. European Journal of Tourism Research, 30, 3005-3005. https://doi.org/10.54055/ejtr.v30i.2592. (https://www.ejtr.vumk.eu/)
Giovanis, A., Rizomyliotis, I., Konstantoulaki, K., & Magrizos, S. (2022). Mining the hidden seam of proximity m-payment adoption: A hybrid PLS-artificial neural network analytical approach. European Management Journal, 40(4), 618-631. https://doi.org/10.1016/j.emj.2021.09.007. (https://www.sciencedirect.com/)
Papageorgiou, K., Samanta, I., & Kaldis, P. (2022). Online consumer reviews: information adoption and engagement between social media users. Transnational Marketing Journal, 10(3), 567-578. (Journal Detail)
Samanta, I. (2022). Examining relationship marketing and strategic branding in b2b Greek SMEs: A family business development. Innovative Marketing, 18(3), 110-120.http://doi.org/10.21511/im.18(3).2022.118(3). (Business Perspectives - Innovative Marketing)
Samanta, I., Kaldis, P., & Papageorgiou, K. (2022). Consumer’s Engagement in Social Media and Implications in Trusting e-Word of Mouth. International Journal of Finance, Insurance and Risk Management, 12(1), 37-48. (https://journalfirm.com/journal/277)
Triantafillidou, A., & Yannas, P. (2022). Strategic Involvement without Strategic Input: An Empirical Analysis of the Practice of Public Relations in Greece. International Journal of Business Science and Applied Management, 17(2), 16-33. (International Journal of Business Science and Applied Management (IJBSAM)- Open Access Academic Journal (business-and-management.org)
Triantafillidou, A., & Yannas, P. (2022). Women and Leadership in Public Relations in Greece. In Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations (pp. 108-137). Routledge. (https://www.taylorfrancis.com/chapters/edit/10.4324/9781003161622-9/women-leadership-public-relations-greece-amalia-triantafillidou-prodromos-yannas
2021
Konstantoulaki, K., Kokkinaki, F. and Rizomyliotis, I. (2021). Choosing Among Alternative Brands: Revisiting the Way Involvement Drives Consumer Selectivity. Review of Marketing Science, 19(1), 75-100. http://doi.org/10.1515/roms-2020-0054. (https://www.degruyter.com/)
Rizomyliotis, I., Poulis, A., Konstantoulaki, K., & Giovanis, A. (2021). Sustaining brand loyalty: The moderating role of green consumption values. Business Strategy and the Environment, 30(7), 3025-3039. https://doi.org/10.1002/bse.2786. (https://onlinelibrary.wiley.com/)
Samanta Irene (2021) The Impact of Trust on the Development of Structural and Social Bonds in B2B Companies. American Journal of Theoretical and Applied Business , 7(2), 30-38. http://doi.org/10.11648/j.ajtab.20210702.11 (www.sciencepublishinggroup.com/)
Samanta, I., & Arfara, C. (2021). The Impact of Internal Marketing on “Green” Management of Intellectual Capital. Archives of Business Research, 9(6), 51-67. http://doi.org/10.14738/abr.96.10391 (https://journals.scholarpublishing.org/index.php/ABR)
Samanta, I., & Eleni, P. (2021). Talent management to improve employee competence: A qualitative study. Annals of Contemporary Developments in Management & HR (ACDMHR), 3(1), 1-10. http://acdmhr.theiaer.org/archive/v3/v3n1/p1.html. (https://acdmhr.theiaer.org/)
Samanta, I., Papageorgiou, K. (2021). Online viral videos: a study on consumers’ perceptions and influence" Caderno Profissional de Marketing Unimep, 9 (4), [online] Available: https://www.researchgate.net/publication/357578927. (https://www.cadernomarketingunimep.com.br/)
Konstantoulaki, K., Kokkinaki, F. and Rizomyliotis, I. (2021). Choosing Among Alternative Brands: Revisiting the Way Involvement Drives Consumer Selectivity. Review of Marketing Science, 19(1), 75-100. http://doi.org/10.1515/roms-2020-0054. (https://www.degruyter.com/)
Rizomyliotis, I., Poulis, A., Konstantoulaki, K., & Giovanis, A. (2021). Sustaining brand loyalty: The moderating role of green consumption values. Business Strategy and the Environment, 30(7), 3025-3039. https://doi.org/10.1002/bse.2786. (https://onlinelibrary.wiley.com/)
Samanta Irene (2021) The Impact of Trust on the Development of Structural and Social Bonds in B2B Companies. American Journal of Theoretical and Applied Business , 7(2), 30-38. http://doi.org/10.11648/j.ajtab.20210702.11 (www.sciencepublishinggroup.com/)
Samanta, I., & Arfara, C. (2021). The Impact of Internal Marketing on “Green” Management of Intellectual Capital. Archives of Business Research, 9(6), 51-67. http://doi.org/10.14738/abr.96.10391 (https://journals.scholarpublishing.org/index.php/ABR)
Samanta, I., & Eleni, P. (2021). Talent management to improve employee competence: A qualitative study. Annals of Contemporary Developments in Management & HR (ACDMHR), 3(1), 1-10. http://acdmhr.theiaer.org/archive/v3/v3n1/p1.html. (https://acdmhr.theiaer.org/)
Samanta, I., Papageorgiou, K. (2021). Online viral videos: a study on consumers’ perceptions and influence" Caderno Profissional de Marketing Unimep, 9 (4), [online] Available: https://www.researchgate.net/publication/357578927. (https://www.cadernomarketingunimep.com.br/)
2020
Karnachoritis D., & Samanta I. (2020). Building Consumers Insurance Needs Satisfaction Through a Structured Needs Hierarchy Model. International Journal of Economics, Business and Management Research 4( 11), 1-19. https://ijebmr.com/uploads/pdf/archivepdf/2020/IJEBMR_636.pdf. (https://ijebmr.com/)
Kavoura, A. Kilinc, S. and Yasa, E. (2020). How Media Tools Effect Consumers’ Gift Purchasing Decisions: A Pilot study on Comparison of Turkish and Greek Consumers Based on Gender. International Journal of Technology Marketing, 14(1), 1-21. http://doi.org/10.1504/IJTMKT.2020.105120. (https://www.inderscience.com/jhome.php?jcode=ijtmkt).
Konstantoulaki, K., Yigitbas, A., Giovanis, A., and Rizomyliotis, I., (2020). Consumer Attitudes and Behavioural Intentions towards Corporate Social Responsibility: Evidence from the Airline Industry. Journal of Air Transport Studies. 11(1), 47-70. https://doi.org/10.38008/jats.v11i1.154. (https://www.jats.aviationsociety.gr/)
Lodorfos, G., Konstadopoulou, A., Kostopoulos, I., Rizomyliotis, I. and Wu, J. (2020). Guest editorial. Special issue: responsible education, managerial behaviour and corporate social responsibility. Journal of Global Responsibility, 11(4), 325-327. https://doi.org/10.1108/JGR-10-2020-111. (https://www.emerald.com/)
Rizomyliotis, I., Poulis A., Giovanis A. Kostantoulaki, K., and Kostopoulos, G. (2020). Applying FCM to Predict the Behaviour of Loyal Customers in the Mobile Telecommunications Industry. Journal of Strategic Marketing, 28(1), 1-15. https://doi.org/10.1080/0965254X.2018.1479720. (https://www.tandfonline.com/).
Rizomyliotis, I., Zafeiriadis D., Konstantoulaki, K., Giovanis, A.(2020). Optimal Instagram Advertising Design Features. A study on brand image and Millennials consumer’s purchase intention. International Journal of Internet Marketing and Advertising, 15(4), 394-411. https://doi.org/10.1504/IJIMA.2021.117539. (https://www.inderscienceonline.com/)
Samanta I., & Kallou S. (2020). The Role of Emotional Intelligence in Counterproductive Work Behavior. European Business & Management, 6(2), 20-27. http://doi.org/10.11648/j.ebm.20200602.11. (https://www.sciencepublishinggroup.com/)
Samanta, I., & Papageorgiou, K. (2020). The impact of internet communities through the electronic word of mouth. Archives of Business Research, 8(7), 455-466. http://doi.org/10.14738/abr.87.8810. (https://journals.scholarpublishing.org/index.php/ABR)
Samanta, I., Niros, M. I., & Pollalis, Y. A. (2020). Effects Of Market Orientation, Strategies And Actions On Smes’Performance During Fragile Economic Conditions. Archives of Business Research, 8(6), 96-117. http://doi.org/10.14738/abr.86.8381. (https://journals.scholarpublishing.org/index.php/ABR)
Triantafillidou A., Yannas P. (2020). Social Media Crisis Communication in Racially Charged Crises: Exploring the Effects of Social Media and Image Restoration Strategies. Computers in Human Behavior, 106, 106269. https://doi.org/10.1016/j.chb.2020.106269. (https://www.sciencedirect.com/)
Karnachoritis D., & Samanta I. (2020). Building Consumers Insurance Needs Satisfaction Through a Structured Needs Hierarchy Model. International Journal of Economics, Business and Management Research 4( 11), 1-19. https://ijebmr.com/uploads/pdf/archivepdf/2020/IJEBMR_636.pdf. (https://ijebmr.com/)
Kavoura, A. Kilinc, S. and Yasa, E. (2020). How Media Tools Effect Consumers’ Gift Purchasing Decisions: A Pilot study on Comparison of Turkish and Greek Consumers Based on Gender. International Journal of Technology Marketing, 14(1), 1-21. http://doi.org/10.1504/IJTMKT.2020.105120. (https://www.inderscience.com/jhome.php?jcode=ijtmkt).
Konstantoulaki, K., Yigitbas, A., Giovanis, A., and Rizomyliotis, I., (2020). Consumer Attitudes and Behavioural Intentions towards Corporate Social Responsibility: Evidence from the Airline Industry. Journal of Air Transport Studies. 11(1), 47-70. https://doi.org/10.38008/jats.v11i1.154. (https://www.jats.aviationsociety.gr/)
Lodorfos, G., Konstadopoulou, A., Kostopoulos, I., Rizomyliotis, I. and Wu, J. (2020). Guest editorial. Special issue: responsible education, managerial behaviour and corporate social responsibility. Journal of Global Responsibility, 11(4), 325-327. https://doi.org/10.1108/JGR-10-2020-111. (https://www.emerald.com/)
Rizomyliotis, I., Poulis A., Giovanis A. Kostantoulaki, K., and Kostopoulos, G. (2020). Applying FCM to Predict the Behaviour of Loyal Customers in the Mobile Telecommunications Industry. Journal of Strategic Marketing, 28(1), 1-15. https://doi.org/10.1080/0965254X.2018.1479720. (https://www.tandfonline.com/).
Rizomyliotis, I., Zafeiriadis D., Konstantoulaki, K., Giovanis, A.(2020). Optimal Instagram Advertising Design Features. A study on brand image and Millennials consumer’s purchase intention. International Journal of Internet Marketing and Advertising, 15(4), 394-411. https://doi.org/10.1504/IJIMA.2021.117539. (https://www.inderscienceonline.com/)
Samanta I., & Kallou S. (2020). The Role of Emotional Intelligence in Counterproductive Work Behavior. European Business & Management, 6(2), 20-27. http://doi.org/10.11648/j.ebm.20200602.11. (https://www.sciencepublishinggroup.com/)
Samanta, I., & Papageorgiou, K. (2020). The impact of internet communities through the electronic word of mouth. Archives of Business Research, 8(7), 455-466. http://doi.org/10.14738/abr.87.8810. (https://journals.scholarpublishing.org/index.php/ABR)
Samanta, I., Niros, M. I., & Pollalis, Y. A. (2020). Effects Of Market Orientation, Strategies And Actions On Smes’Performance During Fragile Economic Conditions. Archives of Business Research, 8(6), 96-117. http://doi.org/10.14738/abr.86.8381. (https://journals.scholarpublishing.org/index.php/ABR)
Triantafillidou A., Yannas P. (2020). Social Media Crisis Communication in Racially Charged Crises: Exploring the Effects of Social Media and Image Restoration Strategies. Computers in Human Behavior, 106, 106269. https://doi.org/10.1016/j.chb.2020.106269. (https://www.sciencedirect.com/)