Επιστημονικά Συνέδρια - Marketing & Market Research Lab

Επιστημονικά Συνέδρια


Επιστημονικά Συνέδρια

Nikolaos Arkoudis - Irene Samanta (2024) International Conference on Applied EconomicsICOAE 2024: Belgrade, Serbia, https://i-coae.com/ with Proceedings in Springer
Modelling Omnichannel Retail /Marketing Driven by Artificial Intelligence
11-13 July 2024

Κarnahoritis D. Samanta Irene (2023) International Conference on Applied Economics ICOAE “The impact of Insurance Needs Satisfaction on Consumers' Purchase and Repurchase Intention” 1/7/2023 BRNO CZECH REPUBLIC Springer Proceedings in Business and Economics

Samanta Irene (2022) Determinants of Marketing Activity by Family Business Owners: A Generational Approach (Proceedings Published by Springer)
ICOAE 2022: Madrid, Spain, 7-9 July 2022 https://i-coae.com/

Irene Samanta, Panagiotis Kaldis, Konstantinos Papageorgiou (2021) Consumer’s engagement in social media and implications in trusting e-Word of Mouth International Conference on Applied Business and Economics (ICABE)
Organizing Virtually in New Jersey, USA, November 3-5, 2021 by the William Paterson University, Cotsakos College of Business. Co-Organizers: University of West Attica, Faculty of Administrative, Economics and Social Sciences, and the International Strategic Management Association

Micahilidis, A., Rizomyliotis, I., Giovanis, A., and Konstantoulaki, K. (2021) Digital Presence and Cruises Customer Booking Intention: The Role Of Ad Liking, Brand Trust And Brand Attitude. In 13th Annual Conference of the EuroMed Academy of Business. Virtual Event, 22-23 September 2021.

Lionakis, K., Psimouli, M., and Rizomyliotis, I., (2021) Exploring the Theory Evolution on Marketing & Sales Relationship: Past, Present and the Way Forward. Proceedings of the Annual Global Sales Science Institute Conference/ AMA Sales SIG Conference, June 7-8, 2021, Toronto, Canada.

Samanta, I., & Arfara, C. (2020) NCM 2020 - 14th Conferences on New Challenges in Management and Business. “Insights into the concepts of Political Marketing and Communicative Competence during Health Crisis Management November 9, 2020 Canadian Institute for Knowledge Development Arfara Chr. Samanta Irene (2020 17-18) April “The impact of Green Strategy on Organizational Relation Capital” ICMS International Conference on Management Studies Dubai